Every exhibition visitor could learn about innovative solutions for business promotion in bookmaking and gaming segments.
Kostandina Zafirovska, CEO at BtoBet, commented that gaming markets in Eastern Europe need a revolutionary management approach. She also highlighted the importance of dynamic business development for operators of many countries, as all of them have to keep abreast of the times and provide the best products to players.
Kostandina added that technologies developed by BtoBet offer a geolocation function. It helps to minimize potential risks, making your business efficient and secure all around the world.
AR technology is attracting more and more consumers. Augmented reality enables communication and at the same time delivery of services that cannot be compared in terms of quality with retail. The technology reveals consumer interests and creates an interactive product that fulfills customer’s needs.
Kostandina presented new AR tools that facilitate international business promotion:
“Virtual avatar” – replacement of static communication via SMS notifications and email with a more advanced type of communication in real time;
“Bonus chase” – a powerful marketing program, which connects mobile and land-based markets via a street player.
Expert believes that capabilities of augmented reality will be able to replace traditional advertising campaigns soon.